CHICAGO, Ill. – Swag Golf today announced an agreement with The Kraft Heinz Company (“Kraft Heinz”) to begin producing the highest quality products in golf for a selection of their brands. Beginning with KOOL-AID brand, Swag will produce Kraft Heinz’s first ever officially licensed golf headcovers set to launch Thursday.
This announcement follows the news of Swag Golf’s acquisition of Ecktron Performance (EP Headcovers) earlier this year.
“I have always wanted to work with Kraft Heinz,” said Nick Venson, founder and chief executive officer, Swag Golf. “We take pride in officially licensing our products and look forward to an exciting relationship exploring Kraft Heinz’s various brands. I have had ideas for a variety of KOOL-AID brand headcovers in the back of my mind for years, I am so ready to bring them to life and share them with our Swag fans.”
Last week marked the start of ‘Summer of Swag’, Swag Golf’s summer promotion promising one release every Thursday at 11AM CDT and multiple surprises throughout the month of July. The announcement of their licensing agreement with Kraft Heinz and the launch of their first Kool-Aid headcovers marks the second planned Thursday release of the promotion.
“Kraft Heinz has a number of strong recognizable brands to work with,” said Thomas Quinn, chief creative officer, Swag Golf. “We’re starting with a classic KOOL-AID brand design and plan to branch out in future releases.”
The first Swag Golf KOOL-AID brand headcovers go on sale Thursday, July 8th at 11AM CDT on www.swaggolf.com
The deal was brokered by Kraft Heinz’ exclusive licensing agency, Brand Central.