CHICAGO, Ill. – Swag Golf today announced an agreement with Vienna Beef to begin producing the highest quality products in golf featuring the legendary Chicago manufacturer’s beef hot dogs, sausages, and other premium food products. Launching officially tomorrow, July 22nd, in celebration of National Hot Dog Day, the pair will release the first-ever officially licensed Vienna Beef Chicago Dog headcovers.

This announcement follows the news of Swag Golf’s acquisition of Ecktron Performance (EP Headcovers) earlier this year, and a new licensing agreement with The Kraft Heinz Company just two weeks ago.

“From the moment we set eyes on Swag’s Chicago Style headcovers, we knew we had to work together in making something special,” said Jack Bodman, chief executive officer, Vienna Beef. “Vienna Beef franks are the foundation of the classic Chicago Style hot dog, and Swag’s attention to detail in capturing the colors and textures of every ingredient (minus ketchup) make these products a must have for any golfer who enjoys a Chicago Style hot dog at the turn.”

Earlier this month marked the start of ‘Summer of Swag’, Swag Golf’s summer promotion promising one release every Thursday at 11AM CDT and multiple surprises throughout the month of July. The announcement of their licensing agreement with Vienna Beef and the launch of their officially licensed headcovers marks the second-to-last planned release of the promotion.

“Working with Vienna Beef has been a goal since starting Swag back in 2018,” said Nick Venson, founder and chief executive officer, Swag Golf. “We are so excited to finally announce this exciting new agreement on National Hot Dog Day. Swag fans have been asking for this collaboration for years. Trust us when we say – there will be no ketchup.”

The first Swag Golf Vienna Beef headcovers go on sale Thursday, July 22nd at 11AM CDT on www.swaggolf.com