The Cooler

The Cooler is a true small batch release from SWAG Research and Development (RAD) and is offered today in a lottery format. Please see details below.

Our 7th model "The Cooler" spent a long time in R&D to get it just right. With assistance from PGA Tour feedback, this high toe, low profile combo was paired perfectly with the fully contoured shoulders. Unlike any other heel shafted putter design in the market today, this was truly a project that made us rethink how to properly design this style of putter. 

The Tour Satin Mist finish on this RAD Cooler is created by finishing each putter by hand through two blasting processes. This results in a sheen that is unique to SWAG and shows off the precision mill patterns we are known for without unnecessary glare or shadowing.

The final touches of RAD engraved in the cavity and the meticulously painted dripping skull sole truly take this model to an entirely new level! The cooler has a beautiful deep milled face and comes with a Tiffany blue midsize stitchback grip and matching RAD dripping skull cover.



This putter will go on sale at 12pm CT and the sale will end at 12:05pm CT. If you want to enter the lottery to buy the putter, go through the checkout process as you normally would within those 5 minutes. The charge for the cover will show up as pending on the card you use (PayPal accounts will see the money transferred). When the sale closes we will use a random number generator to select the lottery winners. When the lottery winners are selected, we will accept the payments of the winners. Everyone else will get an email that their order was cancelled and will see their pending charge cancelled (or PayPal funds returned) within 24 hours (but more likely in under an hour). In rare instances certain banks will hold funds for extended periods of time...unfortunately this is out of our control. A pending credit card charge will never actually go through if you didn’t win the lottery however it may effect your account balance while pending.


  • 1-Piece Billet Milled Design 
  • Weight 360 Grams - Nearly Full Toe Hang
  • Designed, Milled, and Assembled in the USA
  • Feels Good 303 American Stainless Steel
  • Tour Satin Bead Blast Finish
  • Gloss Black Stepless KBS Tour Putter Shaft
  • Matching Tiffany Cabretta Leather Grip 


303 American Stainless Steel is our preferred steel of choice when milling our putters. We have tried 303 Stainless from many different suppliers and countries, and inevitably our team has come to the same conclusion every time: There is no reason for us to go halfway across the globe for what we have in our own backyard. With countless ways steel can be manipulated, what matters most is how the final product feels, and we assure you it feels good!


It has taken us months to perfect our milling techniques, but that doesn't mean we’re going to stop now. Every time we turn on our CNC Machines, we are striving to advance and perfect our designs. Using complex surfacing techniques, we spend more time machining the sole, shoulders, and neck than most companies spend on manufacturing the entire putter. We purposely leave some of these milling lines visible in order to show off the detailed surfacing work that goes into the engineering of every putter we make.


If you look across the putter landscape, it’s easy to get caught up in the extensive amount of shaft options. After testing finishes, shaft styles, and coating reflections, we asked ourselves, “What makes a shaft look good from address?”  The KBS Stepless Smoke PVD has everything we are looking for and comes standard across our lineup, complete with our unique serial numbered holographic shaft labels.