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When you can’t make The Cooler any cooler, you have to make it KOOLER.

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When you can’t make The Cooler any cooler, you have to make it KOOLER.

Featuring KOOL-AID branded engravings, gloss black stepless KBS tour shaft, red Cabretta leather grip, and the first-ever stacked KOOL-AID MAN Headcover, THE KOOLER will definitely make you the koolest in your foursome…

Our 7th model "The Cooler" spent a long time in R&D to get it just right. With assistance from PGA Tour feedback, this high toe, low profile combo was paired perfectly with the fully contoured shoulders. Unlike any other heel-shafted putter design in the market today, this was truly a project that made us rethink how to properly design this style of putter. 

The Tour Satin Mist finish on The Cooler is created by finishing each putter by hand through two blasting processes. This results in a sheen that is unique to SWAG and shows off the precision mill patterns we are known for without unnecessary glare or shadowing.



  • 1-Piece Billet Milled Design 
  • Weight 360 Grams - Nearly Full Toe Hang
  • Designed, Milled, and Assembled in the USA
  • Feels Good 303 American Stainless Steel
  • Tour Satin Bead Blast Finish
  • Gloss Black Stepless KBS Tour Putter Shaft
  • Tip Size .370
  • Matching Red Cabretta Leather Grip 

All headcovers, limited-release clubs, handcrafted items, and customized items are final sale, nonrefundable and cannot be returned for store credit. All production-line putters and wedges may be returned no later than 14 days upon receipt of shipment. All merchandise must be in new and unused condition and must contain all original packaging materials, components and accessories. All other items may be returned for a store credit at the discretion of Swag Golf™ no later than 5 days upon receipt of shipment. Any additional shipping costs are the responsibility of the buyer.

All damaged or faulty items received must be documented and notice received within 2 days of receipt of shipment. Our customer service team will provide a pre-paid shipping label for your convenience. Item(s) must be sent within 5 business days. Upon receipt, a member of the Swag team will make best efforts to repair the item(s). If repair cannot be made, a replacement will be sent at no additional charge. Due to the limited nature of most items, if a replacement is unavailable you will be refunded in full.


303 American Stainless Steel is our preferred steel of choice when milling our putters. We have tried 303 Stainless from many different supplies and countries, and inevitably our team has come to the same conclusion every time: There is no reason for us to go halfway across the globe for what we have in our own backyard. With countless ways steel can be manipulated, what matters most is how the final product feels, and we assure you it feels good!


Each 2022 model comes paired with a matching made-in-the-USA headcover with magnet closures and the softest available furs on the market to ensure the protection of your flatstick.